Cosmetics Case Study: Luxury Perfume Brand

Customer Profile

Company: Luxury Perfume Brand

Industry: Luxury Cosmetics

Product Range: 20 SKUs

Design Need: Custom, professional design

Printer: Epson ColorWorks C8000

Special Condition: No in-house designer

🎨

Problem: No In-House Designer

Selin, the founder of the Luxury Perfume Brand, was struggling to find designers for custom label design:

"We're a luxury brand. Our labels need to be very special, very elegant. But we don't have an in-house graphic designer. We need to find outside designers.

With the old system: First we'd find a designer. We'd search online, review portfolios, get price quotes. This took 1 week.

Then we'd brief the designer. The designer would create the design. It took 1 week. Then revisions. 3-5 more days. Total of 2-3 weeks.

The worst part: Sometimes the designer would make something we didn't like. We'd say 'make it more luxurious', they'd redo it. 'Make it more minimal', they'd redo it. This process dragged on.

The cost was high too. We were paying $200-$500 per design."

Measurable Problems:

⏱️ Design time 2-3 weeks (finding designer + design + revision)
📉 Cost high - $200-$500/design
😓 Revisions take a long time
📊 Designer quality uncertain - selecting based on portfolio

Solution: LabelInn Design Marketplace

Selin heard about LabelInn's "design marketplace" feature at a luxury brand conference and decided to try it.

Setup (5 minutes):

✓ Installed the LabelInn app
✓ Went to the "Design Marketplace" section
✓ Created a design brief (product details, style preferences, examples)
✓ Selected a designer (based on portfolio and price quotes)

New Workflow:

🎨 SELIN - Enters LabelInn Marketplace

Step 1: Presses the "New Design Order" button

Step 2: Creates the brief: "Luxury perfume label, gold color, minimal, elegant"

Step 3: Designers submit proposals (portfolio + price)

Step 4: Selects a designer

Step 5: Designer delivers the design within 1-3 days

Step 6: Design is ready in LabelInn, can be used directly

⏱️ Total time: 3 days

🎯 Finding a designer: 0 (ready in the marketplace)

Results

Metric	Before	After	Improvement
Design time	2-3 weeks (14-21 days)	3 days	86% ↓
Designer search time	1 week	0 (ready in marketplace)	100% ↓
Cost	$200-$500	$50-$200 (marketplace prices)	60% ↓
Designer quality guarantee	Uncertain	High (marketplace reviews)	∞

Owner's Testimonial

"LabelInn's design marketplace was life-changing. We no longer need to search for designers. There are dozens of professional designers in the marketplace, their portfolios and prices are visible.

My favorite feature: Choosing a designer is very easy. We look at portfolios, see the price quotes, and pick the one we like. Professional design ready in 1-3 days.

We no longer need to wait 2-3 weeks. Professional design ready in 3 days. The cost is also lower. Marketplace prices are more affordable.

LabelInn is not just software, it's a design service platform. We can get professional designs from real graphic designers. That's very valuable."

Selin Özkan
Founder, Luxury Perfume Brand

Professional Design from Graphic Designers